Monday 11 May 2009

NEW! Natroma Gentle Facial Exfoliators


This week we're introducing a new product into the Natroma range - our lovely gentle facial exfoliators! So we thought it might be useful to add a few lines about why exfoliation is so good for the skin.

So why should we exfoliate?

Exfoliating is a skin treatment where the upper layers of dead skin cells are sloughed off by using a mechanical method (such as a brush, loofah, or scrub product) or chemically (such as enzyme/AHA fruit peel/chemical peel mask). We would advocate the mechanical method since some chemical products have been shown to damage the skin if used incorrectly.

The average person generates a new layer of skin every two to four weeks in a continuous cycle which moves old (keratinized) dead cells to the surface so they can be shed. Exfoliation works by sloughing off the uppermost layer of these dead cells to reveal the fresher, younger and more translucent cells which are underneath. If the older cells are not removed they can clog the sebaceous pores, leading to spots or blackheads and a generally poor complexion. Also as we age, skin cell turnover slows down, so facial exfoliation encourages a faster cell turnover so the skin looks plumper and fresher. As an added bonus, exfoliation prepares the skin to absorb and react more effectively to moisturizers or lotions which are applied afterwards.

How to exfoliate and how often

You can exfoliate any part of the skin but you need to treat facial skin with special care, using gentle products which are free from gritty abrasives (such as nut shells). The best thing is to choose an exfoliating product which is the least irritating to your skin and apply it to dampened skin using a circular motion. We’d suggest that you should exfoliate once or twice each week. For oily and less sensitive skin it’s fine to use an exfoliator every other day, but sensitive skin types will probably find that once or twice each week is more than enough.

Our new Gentle Exfoliators

Our gentle exfoliators have been carefully formulated with lots of skin-kind natural ingredients to soothe delicate facial skin. It's never a good idea to apply harsh or abrasive products to the face since these can irritate the skin making it sore and uncomfortable. Therefore our exoliator creams really are gentle, and contain tiny jojoba beads. These are perfect spheres, and they can be safely massaged very lightly across the skin to exfoliate without any nasty after-effects.

We're also chosen our ingredients very carefully - gentle jojoba, papaya seed, evening primrose and comfrey oils are teamed up with D-Panthenol, Sea Buckthorn and Echium botanical extracts. This is a lightly textured cream, which can be rinsed off with water. We'd recommend using one of our muslin cloths to completely remove all of the tiny jojoba beads, followed by a spritz of hydrolat toner and the application of some moisturiser to finish off your mini facial treatment. There are two varieties to choose from: rose or orange blossom (neroli), so further details can be found at: http://www.natroma.co.uk/store/d5-exfoliators-rhassoul-clay-masks/

To celebrate this new product launch, until the end of May we're offering a 5% discount off Natroma website orders. Quote: SPRING at the checkout to receive your discount!

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